3 Stages to Sell Your Home — Built From Real Experience, Not Theory
Stage 1: Preparation — Where Value Is Built
Most sellers underestimate how much value is created before a listing ever hits the market. As a former investor and trained interior decorator, I know exactly which improvements matter, which don’t, and how to elevate a home without overspending.
What you can expect from me in this stage:
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A design-forward preparation plan that positions your home to command attention
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Recommendations based on ROI, not guesswork
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Professional photography, floorplans, and visual assets that sell the lifestyle, not just the square footage
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Clear guidance on pricing strategy grounded in data and buyer psychology
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A timeline that keeps you organized and ahead of the market
The goal is simple: make buyers fall in love within the first few seconds. Presentation is perception — and perception drives price.
Stage 2: Marketing — Turning Your Home Into a Global Asset
Here is where my alignment with Coldwell Banker Global Luxury becomes a competitive advantage for you.
Today’s buyer pool is not local — it’s national and international. Your listing needs reach, precision, and a campaign strong enough to compete in a noisy marketplace.
In this stage, I deploy:
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Cinematic video and editorial-quality photography
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Strategic digital advertising across multiple platforms
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High-net-worth distribution channels that syndicate your home globally
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Local positioning that targets Parkland, Weston, Boca, Fort Lauderdale, Pompano, and surrounding communities
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A message that resonates with how luxury buyers actually make decisions
This is not standard MLS exposure. This is a multi-channel visibility strategy designed to shorten days on market and strengthen your negotiating position long before the first offer arrives.
Stage 3: Negotiation — Where Deals Are Won or Lost
My negotiation training (RENE) and years of navigating deals as both an investor and Realtor® give my clients a real edge.
Negotiation is not about who talks louder — it’s about structure, timing, psychology, and understanding what motivates the other side. Most sellers don’t realize how much money is left on the table because the negotiation phase wasn’t handled with discipline.
What I bring to this stage:
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Offer analysis grounded in market data and financial strategy
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Control of pace, leverage, and positioning
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Clear communication that reduces risk, stress, and surprises
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Guidance on terms that protect your bottom line
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A step-by-step playbook until closing
This is where experience matters. When the stakes are high, you want someone who has sat on both sides of the deal.
Whether you’re selling, buying, or planning ahead, a clear system outperforms guesswork every single time. My 3-Stage Sell System is built on real experience, data, preparation, and global exposure — the strategy South Florida sellers deserve.
Written by :
Maria Rodriguez
Before you take your next step, download my Seller Strategies Briefing. A clear, structured reference that outlines how I prepare, position, and negotiate South Florida listings for stronger results. It’s a straightforward guide you can keep on hand as you evaluate your options and timeline. And if you have questions or want deeper insight into any part of the selling process, I’d welcome the opportunity to sit down with you, walk through the strategy in detail, and discuss how it applies to your home specifically.
